Redefining lottery
Backing the next generation of prize-led gaming.
ZEAL Ventures challenges the assumptions behind traditional lottery by investing in strong teams, real user validation, and mass-appeal products with a prize element.
Since 2017Backing ambitious businesses in prize gaming.
£100k–£2mInitial investment range across portfolio companies.
5 ActiveCurrent active companies in the ZEAL Ventures portfolio.
Our approach
From legacy lottery to exciting, modern prize experiences.
Redefining lottery means moving beyond balls in see-through tumble dryers toward products people genuinely want to engage with.
At ZEAL Ventures, we challenge ingrained assumptions behind the lottery space and look for founders who are building with evidence, momentum, and product-market signal.
We invest in solid teams who already show validation through real user data in games with a prize element, then support them with access to senior industry expertise through ZEAL Network.
Portfolio
Companies shaping the future of prize-led entertainment.
Since 2017, ZEAL Ventures has backed 10 businesses. The active portfolio currently consists of five companies.
Team
Operators, investors, and lottery expertise under one roof.
Backed by ZEAL Network, the portfolio gets direct exposure to senior leaders with deep knowledge of the European lottery industry.
News
Latest stories from ZEAL Ventures.
A curated selection of articles and features highlighting portfolio activity, investment thinking, and industry perspective.
Lotteries — Time to Innovate
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Investing in the Lotto should not be a Lottery
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DAYMADE can make our day, and yours
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ZEAL Ventures Gallops into the Racehorse Lotto
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ZEAL Ventures: The Gambling Industry grows up
Read feature
ZEAL Ventures leads funding round in The Racehorse Lotto
Read articleContact us
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