Lotteries have been around for thousands of years. The first recorded lottery slips date to the Chinese Han Dynasty between 205 and 187 BC.
What’s remarkable is how little they have changed since then.
The size of the jackpots has soared upwards, as have the odds, making them ever more unwinnable.
The chance of winning the main prize on Euromillions is something like 140 million to one.
Perhaps that explains why most under 35s, folk with disposable income who might have a flutter on sport, just don’t play lotteries.
They think it is a bad bet.
Which other industry could possibly thrive with so little innovation when the vast majority of customers, more than 99%, don’t win those ever growing jackpots.
So we think it is time to change.
ZEAL Ventures is looking to the future of prize gaming, investing in unique prize competitions that provide something different. Something fun; something that captures the imagination.
We want to cater to that younger audience; to offer innovation in this massive global industry worth over $300bn annually. We want, in short, to change the game.
Some of our existing startups include daymade.co.uk where customers can win their dream holiday. They can also win a racehorse at racehorselotto.com, win free cash every day at pickmypostcode.com or win their dream home at omaze.co.uk.
These are just a few of our investments. If you think you have an idea for the next big thing in this space, email us at firstname.lastname@example.org.