ZEAL Ventures leads funding round in DAYMADE
ZEAL Ventures leads £500,000 Seed round in prize competitions and lifestyle business DAYMADE.co.uk
ZEAL Ventures, one of the leading venture capital firms in the lottery and wider prize gaming space, is pleased to announce it has completed a funding round for DAYMADE.co.uk at a £5m valuation.
DAYMADE is a UK-based prize platform for travel and lifestyle enthusiasts, where players can win amazing prizes and experiences from brands they love, while supporting a good cause.
CEO Andrew Broekelmann said: “We are delighted to have ZEAL with us on this journey. We believe that our target market, millennials who value experiences, particularly travel, are going to be keener than ever to sample what we have to offer.”
ZEAL invested in the first round in December 2019 after seeing promising repeat rate data on early cohorts of users. The business has since grown subscriber sales by nearly seven times year-on-year.
The DAYMADE team continues to hold a majority of the shares with ZEAL Ventures as the biggest investor with close to 36% of the shares after this latest investment. The team is also supported by a syndicate of experienced individual investors with decades of experience in the gaming industry. One such investor is Simon Collins, co-founder of online gaming supplier Gaming Realms in 2018, and founder of Cashcade, also known as the owner of Foxy Bingo.
Amit Lakhani, Investment Director at ZEAL Ventures, said: “We are convinced in the team at DAYMADE and their ability to take on this market with a fresh new approach. Although the last year was predictably rough given the pandemic, the business is on the right track and we are pleased to have reaffirmed our commitment to the business. We expect good things this year as we come out of pandemic-era restrictions.”
For more information contact: Amit Lakhani at amit.lakhani@zeal-network.co.uk.
About ZEAL Ventures
ZEAL Ventures invests in game changing lottery-like prize competitions. We challenge the ingrained assumptions behind the lottery and invest in solid teams who have some validation in the form of real user data in games with a prize element.
We are the Venture arm of ZEAL Network SE, the leading German online provider of lottery products. The group is listed on the SDAX with a valuation of close to €1bn.
About DAYMADE
DAYMADE is a UK-based prize platform for travel and lifestyle enthusiasts, where players can win amazing prizes and experiences from brands they love, while supporting a good cause. Every Friday at 5pm, DAYMADE creates hundreds of winners with an impressive list of prizes to choose from, ranging from all-inclusive holidays around the globe, UK staycations, home makeovers, lifestyle and beauty products, and even your favourite tech. DAYMADE is an official partner of Trees for the Future (Trees.org), who plant a tree with every DAYMADE purchase.